Make complex things easy to understand

Animated video is one of the most effective ways to make complex communication clear, engaging, and easy to understand.

Through animation, you can visualise ideas, processes, and products that might otherwise be difficult to explain, while strengthening your brand and capturing your audience’s attention from the very first second.

At Explainer, we create animated videos for companies that want to communicate their message more clearly and effectively.

Why does animation work so well?

Animation is both a visual style and a powerful communication tool.

Complex information flows or advanced tech can be tricky to show when filming for real.

Animation helps the viewer by simplifying information that might otherwise be difficult to absorb. With animation and visuals, the communication becomes clear for real.

A successful animated video is about:

• a clear message
• the right pacing
• smart visualisation
• storytelling that keeps a viewer’s interest

Types of animated video

Different projects require different approaches. We help you choose the right style and format based on your audience, objectives, and channels.

2D animation

2D animation is a versatile and highly effective format for a wide range of communication needs.

It’s particularly well suited for:

• explainer videos
• brand videos
• social media content
• training and onboarding

3D animation

3D animation is ideal when products, environments, or processes need to be visualised in greater detail.

It’s great for:

• product visualisations
• technical demonstrations
• industrial communication
• innovative products and services

Combining live action and animation

For many projects, the best solution is a mix of both. By combining live action and animation, you get a production that’s both visually appealing and pedagogical.

It’s great for visualizing data and processes and guiding the viewer through the video. At the same time, the filmed material adds presence and trustworthiness.

How we work with animated video

A successful animated video starts long before the animation itself. Here’s how we do it:

1. Strategy

We begin by understanding your business, audience, and objectives.

2. Concept and script

We develop a concept and script that make your message clear, engaging, and easy to follow.

3. Design and animation

We create illustrations, graphics, and animations tailored to your brand and visual identity.

4. Sound and post-production

Voice-over, music, sound design, and pacing are carefully combined to create the right tone and overall experience.

Why choose Explainer?

With Explainer, you get:

• a team experienced in simplifying complex messages
• a clear process from idea to delivery
• custom animation tailored to your brand
• videos designed to perform across multiple channels and formats
• a combination of strategic thinking and creative excellence

We create animations that look good and help people understand.

Need an animated video?

We help you all the way from idea to finished video. Get in touch with us!