Net Insight operates in a technically complex industry with a new type of solution for network synchronization. But what does network synchronization really mean? That was exactly what they needed to explain through videos, so they turned to Explainer.
The result was two videos:
- A longer interview-style film about synchronization in telecom.
- A short animated video about Net Insight’s Zyntai solution.
The videos are used across the company’s website, social media, intranet, office reception, and at trade shows.
“Explainer captured our brand and the futuristic feel we were aiming for.”
Christoffer Ramm, Strategic Product Marketing at Net Insight
Christoffer Ramm works in Strategic Product Marketing at Net Insight.
“We work with solutions that are technically complex and quite niche, which makes it challenging to convey our messages to a broader audience.”
“Explainer quickly demonstrated that they can help structure, explain, and visualize difficult concepts in an easy-to-understand way,” says Christoffer Ramm.
A clear process from start to finish
For Christoffer, it was reassuring to work with Explainer:
“They were clear about what different types of productions cost, how long they would take, and stayed true to what we had agreed upon together.”
He describes the process as transparent and rewarding:
“When we gave feedback, Explainer was responsive, while also able to push back when there were things they didn’t agree with. We had an open and constructive dialogue, which I think is evident in the final result.”
He gives an example:
“There was an idea for a specific animation that I thought might come across as vague, but it turned out to work really well.”
Videos that engage both experts and prospects
Christoffer says he was curious about how the animated film would turn out, and he is “super satisfied” – not least because the narrative in the film was on a good level:
“Even someone who isn’t an expert in the field can understand the message, and for someone familiar with the topic, it’s still a very good introduction.”
Brand-aligned and long-lasting communication
Christoffer also sees great value in being able to reuse the videos and material from them – for example, creating shorter versions of the interviews and using still images in other sales materials.
The videos have also helped strengthen the company’s visual identity:
“Explainer captured our brand and the futuristic feel we were aiming for, without making it overly dystopian or nerdy.”
“I only have good things to say about Explainer and our collaboration,” says Christoffer. “I’m really happy.”
