Client and Assignment
The assignment was commissioned by Swedish Waste Management (Avfall Sverige), The Swedish Gas Association (Energigas Sverige), Svenskt Vatten, and Swedenergy (Energiföretagen). All four are industry organizations whose sectors operate within the framework of the circular economy.
They wanted a corporate film that demonstrated how each sector is connected to the others – and how the individual parts form a circular whole.
Challenge
Most citizens don’t see how waste, water, energy, and electricity are interlinked. Recycling may be familiar at home, but the bigger picture is harder to grasp. The target audience was therefore the general public – environmentally conscious citizens who care about sorting their waste – rather than opinion leaders.
The film needed to deliver a basic but engaging introduction to the circular economy and serve as a reusable entry point in different contexts where the subject is discusse
Solution
We produced an explainer video on sustainability that clarified how the four industries interact. Each sector’s contribution might seem modest on its own, but together they form something far more powerful: a functioning circular economy.
The film was designed to be easy to share, making it a communication tool not only for the commissioning organizations but also for their members.
Results
The film has been used widely in educational and informational settings. By creating a shared narrative, the organizations gained a tool that strengthens understanding of the circular economy – showing how collaboration between industries creates real value for society.
Want to see how an explainer video can turn abstract concepts into clear stories?
