Malin Bylund, Marketing Manager at Malux, needed videos that made their highly technical solutions approachable, but a previous agency left her frustrated and unheard. When Explainer reached out, she decided to give video production one more shot.

From the first storyboard, the difference was clear. Explainer produced multiple videos across topics like railway communication, underwater lighting, and ground distribution units, then developed a unified visual identity Malux now uses across all markets.

International reach was built in from the start: every video is designed to work with subtitles and in multiple languages.

The collaboration has been smooth from day one. Malin no longer needs to micromanage the creative process – she gives direction and trusts the team to deliver.