Client and Assignment
The Swedish Agency for Participation (MFD) promotes disability policy throughout society, guided by the UN Convention on the Rights of Persons with Disabilities.
They wanted to explain the concept of universal design – designing products, services, and environments so they work for as many people as possible, regardless of ability.
Challenge
Universal design is a complex concept that requires critical reflection on norms and an inclusive, intersectional perspective.
The challenge was to create a film that made these ideas clear and accessible while still conveying their importance.
Solution
We produced an explainer film that defined universal design, explained why it matters, and showed practical examples.
The film encouraged stakeholders to consider universal design when developing or procuring products and services.
Results
The film provided a clear introduction to universal design, supporting MFD’s efforts to raise awareness and apply disability policy more broadly in society.
Want to turn complex concepts into clear, engaging stories?
