Lina Harbom-Hedberg and Linda Ericsson, marketing managers at Svensk Byggtjänst, needed a clearer, more unified way to explain what the company does – both to customers and internally. Previous marketing was fragmented, and even employees struggled to explain what the company offered.

The videos produced with Explainer solved both problems at once. What started as a marketing initiative quickly spread across the organization – other departments adopted the films for onboarding and internal communication, and they're now shown at trade fairs, in newsletters, on the website, and in social media.

The collaboration has built lasting trust. Even without a fixed vision up front, both managers know they'll get a great result. "Explainer is reliable, professional, efficient, and fast," says Linda Ericsson.