Zinzino

Zinzino needed to turn complex science into videos that everyone can understand. With Explainer’s help, they get films that both inform and inspire – covering everything from spirulina to gut health.

Zinzino’s marketing team had been struggling for a long time, says Jessica Toreld. They were sitting on large amounts of research data and scientific terminology – but had no clear way of communicating it.

“Our salespeople are amazing, but they found it hard to explain the science behind our products. These films make it quick and easy for them to explain what Zinzino actually does.”

Before working with Explainer, Zinzino had tried other agencies, without fully succeeding.

“We had tested infographic-style videos before, but they didn’t quite get there. They often ended up feeling too flat and a bit boring.”

Making complexity understandable

The real challenge, says Chris Westerström, Creative Content Director at Zinzino, is making complex topics understandable – while also making them work visually.

“We’re talking about health and nutrient deficiencies – and it’s a much more urgent topic than many people realise. Video allows us to take complex messages and make them both clear and engaging. ”

Explainer feels like a colleague

Jessica describes the collaboration with Explainer as something out of the ordinary.

“Explainer came in like a breath of fresh air – with honesty, openness, and total presence. We trusted Explainer from the start, and they consistently deliver beyond expectations. It really feels like having a colleague sitting right next to you.”

What she appreciates most is Explainer’s mindset and way of working.

“Things that others usually shy away from – feedback, our sometimes chaotic way of working – Explainer sees as opportunities instead. Whenever something gets complicated, something that would make most people give up or look for shortcuts, Explainer sees it as a chance to shine.”

Chris agrees, and highlights Explainer’s ability to listen to them.

“Explainer really listens to what we need. It’s not just that we say something and hope it comes across – we can see in the next version that it lands correctly. There’s continuous improvement with every production.”

“Making complex topics understandable for everyday people isn’t easy visually, but Explainer does it extremely well. They listen to our needs, adapt quickly, and make sure we’re understood. Each production gets better than the previous one.”

Always seeing a solution

Jessica also emphasises flexibility as a key strength.

“We genuinely feel listened to. Things can change quickly at Zinzino, and Explainer adapts fast. For a company that’s growing rapidly, it’s crucial to have a partner that can move just as quickly.”

“The best thing about Explainer is how accommodating and flexible they are – and that they always see a solution in situations that feel impossible.”

Standing ovations

Jessica’s personal favourite production is the Spirulina film.

“I loved the sound design – it was exceptional. I was completely hooked all the way to the end. The combination of graphics and real footage worked perfectly.”

The most challenging production, was the film about gut health.

“The rules for what we were allowed to say changed constantly, and it’s an extremely complex subject to explain. But Explainer pulled it off. When the film was shown at our event, more than 4,000 people stood up and applauded. It genuinely gave me goosebumps.”

Chris highlights the same film:

“Gut health is a very complex topic, but the films are elegant in their simplicity. Making something short and clear about something that complex is difficult – and very appreciated when it works.”

So what’s next for the collaboration between Zinzino and Explainer?

“I’m looking forward to raising the production level even further with Explainer. We’ll continue focusing on spreading the message, and Explainer is a key part of that,” Chris Westerström concludes.