CASE: ZINZINO
From lab data to standing ovation
Selected productions
ZinoBiotic+.
Spirulina.
Zinzino's marketing team had a clear problem: mountains of research and scientific data, but no effective way to communicate it. Sales people struggled to explain the science behind the products.
They needed videos that could make complex health topics both clear and compelling.
Working with Explainer, they've produced films on everything from spirulina to gut health. The collaboration feels less like an agency relationship and more like having a colleague next to you – one that listens closely, adapts fast, and gets sharper with every production.
Their toughest challenge was a film on gut health: regulations on what could be said kept shifting, and the subject is notoriously difficult to explain simply. Explainer delivered.
When the film premiered at a company event, more than 4,000 people gave a standing ovation.
“Making complex topics understandable isn’t easy, but Explainer does it very well.”
–Chris Westerström, Creative Content Director, Zinzino
“4,000 people stood up and applauded. It genuinely gave me goosebumps.”
– Jessica Toreld, Strategic Copywriter & Communication Manager, Zinzino