Information that does not reach its audience serves no purpose.
Whether you are introducing new employees, explaining a change in processes, or communicating something important within an organisation, the challenge is often the same: people have limited time and a lot to take in.
An informational video helps you bring the essential message together in a format that is easy to understand, remember, and act on.
Unlike long documents, presentations, or email threads, an informational video combines storytelling, visuals, animation, and sound to make complex information clearer and more engaging.
When is an informational video useful?
Informational videos are often used to:
- onboard new employees
- explain organisational changes
- introduce processes and ways of working
- train staff
- communicate safety procedures, guidelines, or policies
- explain services, products, or concepts
The video can be animated, filmed, or a combination of both depending on the message, audience, and content.
When office attendance dropped at the Spotify office at 4 World Trade Center in New York City, it sparked a rethink of how space was being used. This led to the Space Optimization Project, driven by Spotify’s Global Workplace Services team.
In this video, they share how the project came together, the challenges of the hybrid workplace, and what it takes to adapt office spaces to changing employee needs.
From information to understanding
At Explainer, we help organisations identify what actually needs to be communicated, and how to present it in a way that people understand and remember.
The result is an informational video that makes it easier to share important knowledge, whether the audience is employees, customers, or other stakeholders.
