Malin Bylund, Marketing Manager at Malux, had a clear vision of what their videos should look like. In the highly technical and often regulation-driven industries where Malux operates, she wanted colorful videos that simplified their solutions. But it wasn’t until they found Explainer that they got it right.
Before discovering Explainer, Malin had hired another agency that failed to meet her expectations:
“I didn’t feel heard or understood. It got to the point where I just wanted to get the final product so we could end the collaboration.”
This negative experience made her hesitant to try again, but when Explainer reached out, she decided to give them a chance.
“We really clicked with Explainer. When they showed us the first storyboard, I just thought: ‘How did they manage to get it exactly as I imagined?’”
“Explainer immediately showed that they could take on complex topics and convey them visually.”
Malin Bylund, Marketing Manager at Malux
A clear visual identity across all videos
Explainer has produced multiple videos for Malux, covering topics such as immobilizers, ground distribution units, underwater lighting, and railway communication.
“Take the process industry, for example—it’s heavy, gray, and technical. Explainer instantly showed that they could take complex topics and visualize them effectively.”
After the first video, the visual style evolved, and Malux wanted to create a unified look.
“We wanted people to recognize our videos, whether they were about railway communication or underwater lighting. Explainer created a strong visual identity that we’ve continued to use.”
Malux’s videos are shown in different countries and markets, making adaptability a key factor.
“We operate internationally, so it’s crucial that the videos work with subtitles and in multiple languages. Explainer has made it easy to tailor them to our needs.”
From concept to film magic
The process of creating the videos has been smooth and efficient, according to Malin.
“Explainer is incredibly structured, fast, and responsive. If I need to adjust something, it’s never a problem.”
The biggest difference compared to previous collaborations has been how well Explainer understands her vision.
“I don’t need to micromanage—I give them a broad idea, and they create magic!”
When asked what she appreciates most about Explainer, Malin doesn’t hesitate for a second:
“I’m constantly amazed by how well they understand me. Explainer gets my vision and makes it a reality!”
