When Svensk Byggtjänst needed to explain its products in a clearer and more cohesive way, they turned to Explainer. The result? A series of informational videos that not only simplified their messaging for customers but also strengthened internal understanding.
Lina Harbom-Hedberg and Linda Ericsson are marketing managers at Svensk Byggtjänst, responsible for Knowledge and Technology, respectively.
In 2022, they wanted to take a new approach to their marketing and clarify what the company does and how its knowledge resources benefit the construction industry.
“For the first time, we feel that we can present what we do in a simple way.”
Lina Harbom-Hedberg, Marketing Manager for Knowledge, Svensk Byggtjänst
From fragmented to unified
Linda Ericsson explains that their previous marketing was a little bit all over the place:
“Many employees found it complicated and difficult to explain what we do, but the informational videos from Explainer have really helped us. For the first time, we feel that we can present what we do in a simple way,” she says.
Lina Harbom-Hedberg agrees:
“With these videos, we now have a unified communication strategy, and everyone in the company better understands our offering.”
”The videos work just as well for introducing customers as they do for internally explaining what we offer.”
Linda Ericsson, Marketing Manager for Technology, Svensk Byggtjänst
Videos used across the company
Both Lina and Linda highlight that the videos are not only used for marketing purposes (on social media, the website, trade fairs, and newsletters) but have also been adopted by other departments internally:
“The best part is that the videos have become more than just a marketing tool—they’re something the entire company uses,” says Lina Harbom-Hedberg.
Linda Ericsson explains that the videos have had a broader impact than initially expected:
“The videos work just as well for introducing customers as they do for internally explaining what we offer.”
Explainer means reliability
Lina Harbom-Hedberg describes ‘trust’ as the word that best sums up working with Explainer:
“Even when I don’t have a clear vision of the final result, I know we’ll get a great delivery. Explainer quickly grasps concepts and products, and after producing so many videos together, we fully trust the process. It’s structured and efficient, making it easy to create more videos.”
Linda Ericsson agrees:
“Explainer is reliable, professional, efficient, and fast.”
